Why 10% Goes Back: The Giveback Thesis

Luxury that does not return something to the room is not luxury. It is consumption with better lighting. From the day we opened the house, ten percent of every client package has been routed to a curated list of organisations our team has personally vetted and worked alongside.

We do not ask our clients to donate. We donate on their behalf, from our own margin, and we name them on the page — because the public record of who is supporting whom is part of what builds the cultural standing of a brand.

Our current partners include Cancer Teamwork Response, the Elizabeth Taylor AIDS Foundation, Life After Love, the ASPCA, RAINN, Best Buddies, CHOC Foundation, Caterina's Club, Oceana, Global Fund for Women, I Support The Girls, Born This Way Foundation, Children of Persia, The Trevor Project, World Central Kitchen, Dress for Success, charity: water, and Pencils of Promise. Eighteen organisations in total. Every addition is a personal commitment built over time, never a press release.